About Us

Who We Are

We are the independent editorial team behind thebiketree.co.uk. Our site provides information and reviews about new betting sites available to readers in Great Britain. We are not a gambling operator, and we do not take bets or process gambling transactions. Our role is to research, assess, and explain what new betting sites offer so that you can make your own decisions with greater confidence.

Our Mission

Our mission is to help readers in GB make informed, safe choices about new betting sites. We aim to cut through promotional noise and highlight the practical details that matter most: licensing, payment options, responsible gambling tools, customer support, and the overall quality of the betting experience. We want every visitor to feel better equipped to compare new sites and avoid common pitfalls.

What We Cover

Our coverage focuses on new betting sites. This includes detailed reviews of recently launched sportsbooks, comparisons of welcome offers, guides to sign-up processes and verification, analysis of odds and markets, and explanations of the features that set newer platforms apart from established brands. We also track regulatory changes and payment trends that affect players in Great Britain.

Editorial Independence

We may earn affiliate commissions when readers click through to betting sites from our pages. These commissions help fund our work. However, commissions do not influence our editorial rankings, review scores, or the opinions we express. Our team evaluates each new betting site against the same set of criteria, and we always disclose the commercial relationships that apply. If a site does not meet our standards, we say so, regardless of any affiliate arrangement.

Our Commitment to Responsible Gambling

We remind all readers that gambling is a form of entertainment, not a way to make money. You must be 18 or the local legal age to gamble, whichever is higher. We encourage you to set deposit limits, take breaks, and use the responsible gambling tools provided by licensed betting sites. If you feel your gambling is becoming a problem, please seek help from independent organisations such as GamCare or BeGambleAware. We never promote gambling as a solution to financial difficulty.

Get in Touch

If you have a question, correction, suggestion, or concern about any of our reviews or guides, we would like to hear from you. You can write to us at [email protected]. While we cannot provide betting advice or respond to every message individually, we read all correspondence and use reader feedback to improve the accuracy and usefulness of our content.